Gregg Lerner

Toms River, NJ  08755

Portfolio: Gregg Lerner Media

glerner3@verizon.net                                                                      www.linkedin.com/in/gregg-lerner

 

 

Innovative Digital Content Producer & Media Specialist

Improve Brand Recognition & Increase Audience Interest through Multi-Channel Approach

 

An award-winning creative content writer with extensive print and digital background. Experience in strategic marketing and public relations. Assertive social media tactician increasing brand reach and profile through gripping social-media presence. Develop and maintain an audience with an engaging style, passion for the power of the written word and appreciation for the attentive grasp of video content. Goal-oriented strong leader and team player.

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Areas of strength include:

Content Production | Social Media Planning & Execution | Project Management

Multitask Management | Collaborative Efforts | Strategic Marketing & Public Relations | Consulting

 

 

Professional Experience

 

CABLEVISION/ALTICE USA - MSG VARSITY, Bethpage, NY                                                                          2011 – 2018

Senior Editor

Oversaw the daily operation of coverage for live sporting events, provided provocative written and video content and served as on-air talent for panel shows as well as color commentary on live events as part of strategic marketing and public relations branch of Cablevision/Altice USA.

• Produced written content daily that attracted a consistent, consumed audience

• Elevated brand’s reach through strategic marketing and public relations with a strong presence on social media

• Helped raise brand’s Twitter following to 65,000 while elevating personal account to 11,000 through directly connecting with audience

• Shot and edited video used to enhance written content as well as in daily programming

• Maintained comprehensive spreadsheets on more than 100 teams in season and updated data to support and enhance daily content with detailed facts and information

• Named NJ Sportswriter of the Year by National Sports Media Association in January of 2018 by statewide peers for engaging, insightful content

 

STAR-LEDGER/NJ.COM - DORF FEATURE SERVICE, Mountainside, NJ                                                            1990 – 2011

Writer

Provided riveting daily written content and oversaw introductory supplements and videos that were published in The Star-Ledger and on NJ.com.

• Produced daily written content against hard deadlines in fast-paced environment

• Oversaw large in-season supplement projects both comprehensive and revenue producing

• Helped launch weekly video blogs to introduce new element to the company as on-air talent

• Maintained spreadsheets documenting more than 100 teams across New Jersey in season and updated data to support and enhance daily content with detailed facts and information

• Named NJ Sportswriter of the Year by National Sports Media Association in January of 2011 by statewide peers for engaging, insightful content

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SHORE SPORTS NETWPORK, Toms River, NJ                                                                                              2018

Writer/Video Producer

Supplying written and video content covering basketball and baseball on a freelance basis.

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ROBBINSVILLE BOARD OF EDUCATION, Robbinsville, NJ                                                                     2011-Present

Paraprofessional working as a one-on-one aide with special needs students at Pond Road Middle School and, currently, at Robbinsville High School.

 

Education

 

Bachelor of Arts (BA), Communications, William Paterson University, Wayne, NJ

 

Technical Skills

 

Programs: Polopoly, Canon Video Browser, Sony PlayMemories, Photoshop, Pixlr Editor

Social Media: Twitter, Facebook, Snapchat, Instagram, LinkedIn

 

Awards & Accomplishments

 

NJ Sportswriter of the Year – National Sports Media Association (2011 and 2018)

Jim Sullivan Award – Shore Conference Baseball Coach Association (2018)
Distinguished Service Award – New Jersey Girls Soccer Coaches Association (2010)
Distinguished Service Award – New Jersey Scholastic Baseball Association (2010)
Robert Kanaby Award – New Jersey Interscholastic Athletic Association (2002